Behold: UserReport brings you automated tracking of DFP campaigns

By Rune Werliin

It just got a whole lot easier to track the most important metrics of your DoubleClick for Publishers campaigns with UserReport Premium

Being a publisher in today’s media industry can sometimes be hard work. Working across multiple platforms means you’ll often find yourself performing duplicate tasks – like creating tracking pixels for your DFP campaigns over and over again. But no more. With a new integration to DoubleClick for Publishers (DFP), you can now utilize your UserReport Premium script to automatically track your DFP campaigns in AudienceReport, which will hopefully make your life a little easier and speed up your daily workflow.

Getting started

First off, you need to have the newest version of the UserReport Premium script installed on all your websites. Once that is in place, you can go to the account settings page in AudienceReport and enable the integration. That’s all there is to it. From here on, things will be taken care off automatically.

Automatic in-view included – and in-app on the way

Not only does the new integration remove all the hassle of setting up campaign after campaign with tracking pixels. It also lets you track in-view without lifting a finger. You can even add click tracking to get a full conversion funnel from impression to in-view to click. And that’s not all, we’re currently testing automated in-app tracking as well.

Learn more

If you want to get started using the integration or want to sign up as beta tester for in-app tracking, please contact our publisher team.

Read more about the new integration to DoubleClick for Publishers in our FAQ.

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