How to collect survey feedback from your users

Letizia Zappa
By Letizia Zappa

The success of your website or app success revolves around your users. Every day you will try to improve so that the experience you’re giving your users is always positive. But how do you know if users happy with your interface? The answer is simple: you need to ask them for feedback.

survey_feedback

Users’ feedback plays a vital role in the development and growth of your services. By measuring your users’ satisfaction and understanding what they think you can improve, you can then make important decisions based on facts.

Collecting survey feedback is surely a good way to efficiently gather gauge users’ satisfaction, but where should you start from?

Questions to ask in survey feedback

Asking the right questions is key to obtain useful feedback. To encourage your users to share valuable feedback, you should stimulate them with provocative prompts, so that they will share constructive input.

If you are still wondering which type of questions you should start from, we have made here a list of suggestions.

Interface usage and satisfaction

Tracking the satisfaction of your users with your interface will make you understand whether or not their experience was positive.
Satisfaction questions are your chance to test the usability of your website or app and learn how you can improve it.
Some examples of questions are:

  • How often do you visit this website/app?
  • How do you like the design of this website/app?
  • Were you able to find the information you were looking for?
  • Do you find this website/app easy to navigate?

Sociodemographics

Sociodemographics are especially important to the marketing team because they enable you to segment your users into customer personas. Gathering information regarding your users’ characteristics allows you to better understand your target audience.

Here are some sociodemographics questions you may consider asking:

  • What is your age?
  • Which country do you live in?
  • What is your current employment status?
  • Do you have any children in your household?

These questions are clearly personal, so always remember to give your users the possibility to skip the question.

NPS

Create a special place for your users on your website where you invite them to share ideas about you and your interface. You can also allow users to signal bugs and issues they are experiencing at the moment.

Just to give you an idea of how such a “space” could look, here you can find UserReport free feedback widget:

Another good thing to ask in your survey feedback to users is how likely they are to recommend your app to their friends or colleagues.

Net Promoter Score is a metric based on this one simple question and quickly shows you how satisfied your users are. It is easy to then use NPS as a benchmark to check whether or not the changes you make to the interface are appreciated by your users.

Unsolicited feedback

Create a special place for your users on your website where you invite them to share ideas about you and your interface. You can also allow users to signal bugs and issues they are experiencing at the moment.

Just to give you an idea of how such a “space” could look, here you can find UserReport free feedback widget:

 

Survey_Feedback

 Best practices

These were just suggestions on the questions you can ask. We also wanted to share some best practice advice you can follow.

Collect survey feedback on an ongoing basis

The first piece of advice we’ll give you is this: never stop looking for feedback. First of all, if you are collecting feedback in order to improve, you will need historical data to test new improvements. 
Secondly, collecting feedback is a great way to strengthen your relationship with customers and show you do care about them and their opinion.
Finally, by monitoring what users are saying, you can quickly discover when something is wrong (e.g. a bug) and promptly fix it.

Keep all feedback you gather in one place

We suggest you always try to keep all feedback you collect in one interface, one sheet, one place. Gaining a complete overview of your feedback will help you a lot. You will be able to combine the insights you have on your users with their satisfaction and opinion, and this will help you make super educated decisions.

UserReport interface is great at gathering feedback all in one place, thanks to an overview dashboard and the customer persona feature, you can quickly spot actionable insights.

 

survey_feedback_interface

 

Collecting feedback is easier than you may think

With UserReport, collecting feedback is seriously easy, so there are really no excuses. First you create a free account, then you will need to add some basic information about your website or app.

You will then get a small piece of code which should be implemented on your website or app. Once the widget is activated, you will be able to access the results you’ve collected in the reporting interface.

Easy uh? Told you!

Sign up for free

Spread the word:
Free signup

Start building better products and customer relationships today

Get started