How to test usability with UserReport survey

Letizia Zappa
By Letizia Zappa

Can your users easily use your website or app? Can they find what they are looking for? Are you providing them with a good experience? By testing your interface usability, you will be able to find out the answer to all of these questions… and more.

What the heck is usability testing?

With so many websites and apps out there, the competition is fierce. So, in order to make your own interface stand out, you need to provide a great user experience to your visitors. In other words, you need to pay a great deal of attention to your interface usability.

So, how does usability testing work? By testing your interface with a group of users, you can understand if your users find your website/app intuitive and easy to use. Based on this, you can implement changes and improvements to your interface.

Below, we have listed some of the best practices to test the usability by solely using the UserReport survey.

Monitor users’ satisfaction

An excellent way to test usability is to measure your users’ satisfaction level. By asking them satisfaction questions regarding your interface, you will quickly gauge your users’ sentiment.

Examples of such questions can be:

  • All in all, how would you rate this website/app?
  • Do you like the visual design of this website/app?
  • Were you able to find the information you were looking for?
  • Do you think the information on this website/app is logically organized?

All these questions should give you an idea of what the usability of your interface is and possibly also indicate which areas need improvement.

Also, we suggest that you monitor your users’ satisfaction over a period of time so you can collect enough data to draw accurate conclusions.

With the UserReport survey, you will find the satisfaction package: a set of built-in questions ready to run on your website/app and bring in results. You just need to switch on the package.

Usability_satisfaction

Ask specific questions related to your interface usability

While measuring satisfaction can bring you many useful insights, you may want to ask your users some more specific questions related to particular features. For example, if there are some features that you think are faulty, you can ask your users very specific questions about these.

Let’s say you own an e-commerce store. In this case, you may want to know more about your users’ experience at the purchase stage.

It then makes sense to ask questions such as:

  • Did you find it easy to complete a purchase on the website?
  • Did you encounter any difficulties when filling out the address field?
  • Were you able to easily track your order?
  • Were you able to find our return policy?

With the UserReport survey, you can also create your own questions and answer options. You can also chain one question to another.

usability_survey

Ask follow-up questions regarding the changes

The answers you collect from your users can make you reconsider your interface and improve some features. Once you have implemented the new changes, you may consider asking some follow-up questions to test if your users are happy about these changes or at least noticed them.

With the UserReport survey, you can add new questions whenever you want which will immediately start running on your survey.

Implement changes: Look at usability results over time

Also, it is very important to monitor your users’ satisfaction over a period of time. So, why is that?

  • First of all, you need to collect enough data to draw accurate conclusions. If you track results over a longer period of time, you will have more solid data to base your decisions on.
  • Secondly, if you are tracking results over time, you can easily see the effect of the changes you have implemented. Say you discover there is an issue on one of the most popular pages of your website. If you track your users’ satisfaction before and after you fixed the issue, you will see whether the satisfaction level changed accordingly or not.
  • Finally, the results you collect can serve as benchmarks. It is hard to give meaning to survey results when you do not have something you can compare them with. By tracking results over time, you will always be able to compare your results with historical data and have a benchmark.

Once your survey is active, you will be able to see the results you have collected in the UserReport interface. Here, you can decide to filter your results based on different time spans (last 7 days, last month, last quarter) or you can decide to customise the reporting period as you wish.

Usabilty_Overtime

 

How UserReport works

Installing and activating UserReport is easy. Once you’ve created a free account, you will need to add some basic information about your website or app. You will then get a small piece of code which should be implemented on your website or app. Choose your survey questions or create new ones and activate the survey widget. As results start flowing in, you will be able to access them in the reporting interface.

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