Net Promoter Score®

Listen, learn and improve with Net Promoter Score®

Net Promoter Score® tells you if customers are loyal to your company, if they’re vulnerable for competitor offers or if they’re downright unhappy – and just as important, why.

What is Net Promoter Score®?

With Net Promoter Score® (or just NPS®) your customers are asked a simple question: “How likely is it that you would recommend [brand] to a friend or colleague, where 0 is not likely and 10 is very likely?”. Based on their rating, customers are  divided into three groups: Promoters, Passives, and Detractors and your NPS® is calculated.

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Who loves you and who doesn't?

NPS® is part of the survey tool, which also comes with a set of questions about gender, age, income and more – plus the ability to ask your own questions. Now, the great part is that your NPS® score can be broken down on any question asked in your survey! The result is vital customer insights – like, if men are more likely to recommend your company than women.

Listen, learn and improve

The score is at the heart of a Net Promoter System®, but you can’t take action if you don’t know why a customer is or is not “likely to recommend.” That’s why customers can give immediate feedback along with their rating, so you’ll know exactly how to improve your score and ultimately keep customers engaged and happy!

Easy to install and manage

NPS® comes as part of our free, online survey – an unobtrusive, easy-to-install tool, that runs directly on your website! Once the survey is running, NPS® results and feedback are presented in clear, easy-to-manage reports, which can be shared with others.

NPS® is a solid and proven system

The Net Promoter Score System® is used by major companies such as Lego, Apple, eBay and Paypal – and for good reason. And with UserReport, it’s easier than ever to get started using NPS®.

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